Analytics, Data Science & AI Service Provider FMCG & Retail Industries

Consumer Goods

Across industries, companies are taking advantage of data resources and analytics capabilities to cut costs and target customers more effectively. In the consumer goods sector, companies have started to see how big data can be used to find new visions that drive consumer goods business.

We believe that market research, operations excellence and analytics cannot work in silo for any large consumer business. As the digital world becomes more complex, leadership teams become increasingly dependent on data and analytical methods to guide actions and decisions.

Business Brio has worked for one of the largest consumer goods organizations to understand the demand, feedback and the competitive perception of their brand. This was accomplished through advance semantic algorithms for social media feeds. The back end sentiment analytics algorithm was then built into an IT system with adaptive front end enabling desktop as well mobile based tablet screens for quick decision making.

Business Brio helps clients to boost consumer base and nurture engagements with greater precision.

Forecasting

At Business Brio, we have used Single Exponential Smooth, Double Exponential Smooth, ARIMA and back-propagation neural network. We did find Neural network to have better forecasting performance than the classical forecasting algorithms in case of wind energy forecasting for a particular project and won the NASSCOM Analytics Innovation award in 2015 for effectively using the same for business.

Optimization

Methods like Goal Node, Integer Linear Program, Simplex Method and Interior Point Method are used depending on the context and relevance. At Business Brio we use Lindo as a tool for optimization.

Machine Learning

Unsupervised and supervised learning methods like regression, support vector machines (SVM),KNN, K-means, PCA are used to recognize patterns and make data-driven predictions or decision outputs. We extensively use Python and R for applying the algorithms.

Decision Trees

CART, CHAID, Random Forests, mathematical and computational techniques are used to aid the categorization and classification of a given data information. Apart from programming tools, we also use WEKA for decision trees.

Sentiment Analysis

Opinion mining or emotion AI refers to the use of natural language processing, text analysis, and computational linguistics to systematically identify, extract, quantify, and study affective states and subjective information. In past projects, we have heavily used LSE, HSA, text mining for semantic algorithms.

Social Media Analytics

Know sentiments of your consumers through social media and capture brand perception, issues in pricing and distribution through a web and mobile based application. It uses semantic algorithm and machine learning techniques for data cleaning, mining and classification.

Forecasting Demand

We use forecasting and simulation techniques to understand demand patterns and help you build inventory plans for perishable and non-perishable products considering promotions and seasonality.

Campaign Performance

Identify the most profitable campaigns, segment and know your customers better, cross-sell and up-sell to improve your campaign performance.

Customer Value Analytics

We leverage data visualization and analytic models to analyze customer interactions, behavior and feedback to add value to increase customer base, grow share of wallet and address attrition.

Marketing Channel Effectiveness

Understand the channels that are working better and improve the performance by designing the right metrics and real-time tracking through interactive dashboards.

Applications

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